A/B Test Results Analyzer

Test: New checkout button. Control: 2.3% conversion (n=5000). Variant: 2.8% conversion (n=5000). Duration: 14 days.

## A/B Test Analysis\n\n**Summary**\n| Metric | Control | Variant | Difference |\n|--------|---------|---------|------------|\n| Conversion | 2.3% | 2.8% | +0.5pp (+21.7%) |\n| Conversions | 115 | 140 | +25 |\n| Sample Size | 5,000 | 5,000 | - |\n\n**Statistical Analysis**\n\n- **P-value:** 0.047 (statistically significant at 95% level)\n- **Confidence Interval:** +8% to +36% improvement\n- **Statistical Power:** 82%\n\n**Recommendation: IMPLEMENT VARIANT**\n\nThe test shows statistically significant improvement with adequate sample size and test duration.\n\n**Business Impact Projection:**\n\nAssuming 100,000 monthly visitors:\n- Current: 2,300 conversions/month\n- Projected: 2,800 conversions/month\n- Additional conversions: +500/month\n- If AOV = $50: +$25,000/month revenue\n\n**Caveats:**\n- Monitor for 2 weeks post-implementation\n- Segment analysis recommended (mobile vs desktop)\n- Consider novelty effect wearing off